Build a Stronger Pipeline with Content [E-book]
Content Marketing Institute has published a new e-book ‘Build a Stronger Pipeline with Content: Unlock the Power of Sales and Marketing Collaboration’.
The CMI team says, “Unfortunately, sales and marketing alignment is more the exception than the rule.
Download this e-book to learn effective ways to overcome the knowledge gaps, strategic disconnects, and process-related obstacles that prevent these two teams from working well together.
In it, you’ll find examples of effective sales enablement content and tips and advice to help you:
- Clarify goals, individual roles, and shared content responsibilities
- Break down siloes to unite sales and marketing team efforts and improve cross-team collaboration
- Adapt processes and workflows to realign these functions to serve the goals of both
- Tracking/reporting performance and making improvements.”
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