Effective data management is one of the major concerns for marketers and SEOs. Google Sheets is a useful resource to help with it

Search Engine Land contributor Jackie Chu has shared 11 Google Sheets formulas for the SEOs.

He says, “Here are 11 of the formulas and tips I find myself using for SEO on an almost daily basis – for keyword management, internationalization, content/URL management and dashboards.

Google Sheets formulas for keyword management 

  • V LOOKUP
  • CONCATENATE
  • FLATTEN
  • LOWER

=VLOOKUP(text,[range to search],[column number to return],[true/false])

V LOOKUP (documentation)

VLOOKUP, which stands for “vertical lookup”, is arguably one of the very first Google Sheet formulas for SEO anyone learns when getting into the game.”

11 Google Sheets formulas SEOs should know

Search Engine Land

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