Optimize Your Content Marketing Program for ROI [Interview]
Content Marketing Institute has published a new video ‘Optimize Your Content Marketing Program for ROI’ featuring Amanda Subler with Michael Brenner.
The CMI team says, “Every business creates content. But few know how to define the right KPIs, plan out the content that answers important customer questions, map that content to the buyer journey, distribute to the right audiences, and get measurable business results.
CMI host Amanda Subler sits down with Michael Brenner, Content Marketing influencer, author and Content Marketing Agency CEO, to chat about the simple steps behind building a successful content marketing program in today’s competitive environment.”
Digital Marketing Institute has published a new e-book ‘How to Create Great Digital Marketing Content’. Kelsey Jones says, “Content marketing isn’t as easy as sitting down to a blank Word document and starting to write. While that can work for recording initial ideas, there is more to good content than simply writing blog posts and […]
Content marketing is an integral element of your marketing mix. It helps you improve your credibility with quality content. Content Marketing Institute has published a new e-book ‘Launch Your Own Content Marketing Program: Why, Who, & How’ to help you launch your content marketing program. The CMI team says, “Get the tools and step-by-step instructions […]
Content Marketing Institute has published a new e-book ’24 Experts Reveal Their Content Predictions for 2022′ to help marketers improve their content marketing. The CMI team says, “Want to know what will really make a difference in your 2022 content marketing? There are 9 key trends that will make or break your strategy. From community […]
Content planning is the process of deciding what you’ll publish and when. Its main role is to prioritize content creation based on a marketing and content strategy. Ahrefs contributor Michal Pecáneka has shared five steps to help you create a content plan. He says, “If you regularly create content (as you probably should), you need […]