Authoritative content is unique content that informs the reader, demonstrates subject expertise, and provides the right level of depth for the target audience. It’s a piece of content that also helps the creator to achieve higher search engine rankings.

Search Engine Land contributor Danny Goodwin has shared 5 tips to develop authoritative content for Google and searchers.

He says, “Here are five tips Clark shared during her SMX Advanced keynote on how to develop authoritative content for Google and searchers.

1. Focus on depth, not breadth

Clark said Wirecutter had a “mile-wide, inch-deep approach” to product reviews.

But their content strategy shifted in 2018 to go a mile deep. They started creating:

  • Top-level pages: These acted as a collection of summaries for specific guides and related use cases. These pages were linked to mid-level pages for more in-depth analysis.
  • Mid-level pages: These went deep on specific use cases or types of products.
  • Supporting content: These included blog posts, how-tos and news. Meant to add breadth and depth of topical coverage by answering frequently searched for questions and linking to other pages when it made sense. “

5 tips to develop authoritative content for Google and searchers

Search Engine Land

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