When it comes to promoting and selling products, content is the beginning of everything. The demand for content management is greater than ever as customers receive information across an ever-increasing number of channels.

Search Engine Journal is hosting a webinar ‘Content Comes First: Transform Your Operations With DAM’ on Tuesday, June 7, 2022.

The BigMarker team says, “Join Leah Carlson, Sr. Manager, Global Content and Technology at McCormick & Company, Inc. and Jake Athey, Vice President of Marketing & Sales at Acquia, as they discuss the challenges, opportunities, and lessons learned through McCormick’s DAM journey.

We’ll cover:

  • How to embrace a pilot-first approach to new technologies
  • End-to-end content operations for product content
  • A DAM ROI calculation.”

Content Comes First: Transform Your Operations With DAM


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