While growing their social media presence, it’s easy for a small business owner to focus on the number of followers gained rather than creating brand awareness.

Semrush contributor Vladyslav Opryshko has published ‘A 6-Step Guide to Social Media for Small Businesses’ to help small business owners grow.

He says, “Social media marketing can be a low-cost, organic option for creating that brand awareness and recognition you are looking to achieve. This is true even with a low number of followers who are loyal and engaged.

That’s why we think every small business owner should learn how to leverage social media to help gain those customers and grow awareness.

One Pre-Step to Getting Results Through Social Media

If Sunrise Joe wanted to hit the ground running, brainstorming a rational content strategy and focusing on growing engagement rates should happen first.

Before following these five steps, remember these few things:

  • Social media is not a sales channel
  • It invests in building a community
  • Choosing the right content is important for your target audience.”

A 6-Step Guide to Social Media for Small Businesses

Semrush


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