Ahrefs Highlights 14 Universal Digital Marketing Skills
When it comes to digital marketing success, there are several skills that you need to acquire. Social media marketing, search engine optimization, email marketing, and marketing automation are some of them.
Ahrefs contributor Mateusz Makosiewicz has published an article highlighting 14 universal digital marketing skills you can’t ignore.
He says, “The sooner you start to learn those “universal” skills, the better—because those skills act as investments. They will pay off nicely when you work your way toward becoming an expert in a given field or when you switch to another marketing specialization that’s currently trending.
1. Data literacy
Digital marketers swim in a pool of data all of the time. Insights come from data, decisions are based on data, results are in the form of data, and your reports will be filled with data too.
I’m talking about metrics, graphs, trends, and statistics, not to mention the more advanced stuff like predictive analytics. It’s important to develop an appreciation of these things because marketers are required to do these four things really well:
- Report on the past – Example: calculate the conversion rate from trial signups to paid subscriptions.”
14 Universal Digital Marketing Skills You Can’t Ignore
A Beginner’s Guide to Ideal Customer Profiles [Guide]
Ideal Customer Profiles (or ICPs) outline a business’ attributes that your product or service is the best fit to reach and do business with. Portent has published ‘Well Qualified to Represent the ICP: A Beginner’s Guide to Ideal Customer Profiles’. Rommel Alcobendas says, “In this guide, I’ll cover what an ICP is, its importance in […]
Decoding Color Theory: Elevate Your Marketing, Web Design + Branding [Video]
HubSpot has published a new video ‘Decoding Color Theory: Elevate Your Marketing, Web Design, + Branding’ highlighting the importance of choosing the right colors for your marketing campaigns. The HubSpot team says, “Download HubSpot’s Official Marketing Psychology E-book https://clickhubspot.com/v7t Discover the secrets of color theory and learn the strategies behind creating a captivating color palette […]
Webinars for Sales Funnel: A Guide to Understanding the Ins and Outs [Video]
Neil Patel has published a new video ‘Webinars for Sales Funnel: A Guide to Understanding the Ins and Outs’ explaining how you can grow your sales using webinars. He says, “Webinars have become an essential part of the modern business landscape, and they are now recognized as a powerful tool for driving sales funnel success. […]
How to Downsize Your Marketing Agency: Clients, Teams, and Beyond [Podcast]
Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘How to Downsize Your Marketing Agency: Clients, Teams, and Beyond’ featuring Jillian Vorce. The SME team says, “Need to restructure your agency? Wondering how to make changes to your client list or agency teams? To discover what you need to know […]
Comments are closed.
