Survival Guide to Google Ads for Small Business [Guide]

WordStream contributor Susie Marino has published ‘The Complete Survival Guide to Google Ads for Small Business’.

The five-point guide covers useful information on budgeting, building local awareness, driving leads, improving ROI and achieving growth.

She says, “Small businesses need their advertising dollars to stretch further. Contrary to popular belief, small budgets absolutely can compete with big spenders in Google Ads, you just have to know where to look:

1. Choose the right keywords

Your keyword strategy is your key (no pun intended) to maximizing your advertising budget, and choosing the right keywords can save you from wasted spend.

And, no, I don’t mean just lunging towards the cheapest term in your industry. A little PPC keyword research will show that having a balance of high-cost, high-reward keywords along with your branded or low-cost terms is the best way to go.

To find that “Goldilocks” mix of terms, try free keyword research tools like Google’s Keyword Planner or our very own Free Keyword Tool to identify keywords that you either need or can afford to live without.”

The Complete Survival Guide to Google Ads for Small Business