Eight Steps to Automate Email Workflows
Email marketing automation is the practice of executing automated, personalized, and contextual email campaigns to improve accuracy and impact as well as save you time.
HubSpot contributor Pamela Vaughan has published an article highlighting eight steps to automate your email workflows.
She says, “Email marketing automation is centered around workflows which are a pre-determined, triggered set of actions you’re directing your automation software to take for you.
1. Select email automation software.
There are a number of email automation software on the market today — the key is selecting the option that works best for your business and goals.
For the sake of this article, we’re going to work through the following steps in this section by looking at HubSpot’s Marketing Automation tool.
But here are a few more tools for your consideration with their main features and benefits to give you an idea of what these tools are capable of.”
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