Account-based marketing is a strategic approach to business marketing based on account awareness in which an organization considers and communicates with individual prospects or customer accounts as markets of one.

Content Marketing Institute is hosting a webinar ‘ABM and Video: The Made-in-Heaven Marketing Match’ on Wednesday, November 10, 2021, at 2.00 pm ET.

The CMI team says, “Think ABM is easy? Of course, you don’t. It’s difficult to organize, it’s hard to execute, and it’s tough to build the right tech stack for enduring success. But video is the tool that’s uniquely positioned to get you over your ABM speedbumps.

Ready to learn how video content and analytics can help you tackle your ABM challenges head-on? Join Vidyard’s Senior Marketing Manager Val Hamilton and ABM Marketing Manager Sophie Strobel.

They’ll teach you:

  • 5 ways to use video to solve your ABM challenges
  • How Vidyard customers use video to chase down their ABM targets.”

ABM and Video: The Made-in-Heaven Marketing Match

Content Marketing Institute

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