Digital PR is an online marketing strategy used by businesses to increase their online presence. Digital PR agencies publish press releases to gain high-quality backlinks, social media mentions and improve their Search Engine Optimisation (SEO).

MOZ contributor Christopher Long has published ‘The Ultimate Guide to Digital PR’.

He says, “Digital PR is a marketing strategy that combines traditional PR media relations with digital channels such as SEO, social media, and influencer marketing. Digital PR allows brands to develop relationships with influential media outlets in order to earn editorial coverage, thus improving their website backlinks, brand exposure, SEO, and more.

As the world continues to move away from traditional print journalism, brands will need to adapt to develop relationships with influential entities that have large online followings. This is where digital PR comes into play.

The goals of digital PR can undoubtedly differ depending on your brand. Some companies might want to partner with Instagram accounts with large followings containing their target demographics to drive sales. Other companies might like to partner up to an influential entity to generate more brand awareness. However, one of the most common uses of digital PR is to build backlinks.”

The Ultimate Guide to Digital PR

MOZ

Sharing is caring