Schema markup is the language of search engines, using a unique semantic vocabulary. It is code used to more clearly provide information to search engines in order to understand your content.

Business 2 Community contributor Manick has published a comprehensive article on Schema markup.

He says, “The primary value proposition of Schema markup is that it enables your web pages to appear in rich results, or more prominent SERP placements.

For example, see the first page of the SERPs for the keyword phrase, “target.”

Rather than just the standard SERP result with the blue, clickable page title and the accompanying meta description, this SERP has a variety of rich results that also appear at the top of the page.

All of these rich results are powered by schema.org markup.

But there are other benefits of adding schema.org to web pages beyond just improved SERP real estate.”

What is Schema Markup? (+6 Easy Types to Use for Your Small Business)

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