Unleash Personalized Experiences with Modular Content, August 12 [Webinar]
A modular approach to content management enables content authors to reuse structured content across channels and repurpose content fragments to create consistent and personalized experiences.
Content Marketing Institute is hosting a webinar ‘Unleash Personalized Experiences with Modular Content’ on Thursday, August 12, 2021, at 2.00 pm ET.
The CMI team says, “Avanade’s approach utilizes “Experience Fragments” to create reusable building blocks designed to make managing, personalizing and repurposing content simpler, both for content developers and authors, without the need for software releases.
With our approach marketers can:
- Store all content fragments in a central repository for quick access to create consistency across channels
- Reuse an experience across channels with pre-defined content style, design, and layouts
- Create variations of an experience to support unique use-cases
- Keep content variations in sync with the use of Live Copy
- Leverage an API driven framework for effortless headless commerce
- Manage Social experiences out of the box.”
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