Account-based marketing is transforming marketing, sales, and CS teams into full-funnel revenue generators.

Terminus has published the ABM Workbook template to help you plan and execute ABM campaigns.

The Terminus team says, “Use the Terminus ABM Workbook to lay out all relevant strategies, targeting options, plays, and KPIs for your full-funnel ABM strategy. It’s an interactive step-by-step template that can help you plan ABM plays and campaigns, and it follows a simple, yet powerful framework that allows you to execute an account-based strategy for your entire revenue funnel.

Here’s what you’ll find in the resource:

  • ABM overview/”why” statement
  • T.E.A.M Framework explanation
  • Full Funnel explanation
  • Worksheets for every phase of an ABM campaign, from planning to launch
  • Example campaigns.”

ABM Campaign Workbook

Terminus

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