The Beginner’s Guide to Evergreen Content [Guide]
Quality content can help you attract more customers and close more sales. What you also need apart from content is – consistency.
Digital Marketing Institute has published ‘The Beginner’s Guide to Evergreen Content’.
The DMI team says, “Here are some specific tips for writing evergreen content:
- Choose the right keywords. We briefly mentioned already that longtail keywords may be best. Even the most lasting evergreen piece isn’t worth much if people aren’t searching for that topic, so do your keyword research.
- Optimize for SEO. Once you have your keywords (one per piece), don’t forget to use SEO best practices for on-page optimization. Add alt text to images, and put the keyword in the title, URL and throughout the body copy – but don’t stuff your keywords! You should also hyperlink related evergreen articles together to improve SEO rankings.
- Write for Beginners: You may feel the need to share your expertise, but do so in a way that caters to beginners. Experts aren’t likely to be searching on broad topics, and you want to generate evergreen content for a large and recurring audience.”
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