By creating a strong call to action (CTA), you can turn visitors into leads. An effective CTA should be appealing and persuasive to generate desired results.

Copyblogger contributor Tim Stoddart has published an article highlighting 20 call to action examples that create instant leads.

He says, “The CTA extends well beyond a buy button.

The copy around the CTA will have a much more significant impact on the CTA’s success than the words on the button itself.

The key to nailing the setup is to know what resonates with your audience.

For example, if you’re selling CRM software, you might want to include data from a case study and hit on a key pain point.

An example might look something like, “Drive more sales in less time. The solution to 10x lead quality.”

Use action words

Your goal is always to have the visitor take action, so it’s no surprise that you should use verbs in your copy”.

20 Call to Action Examples that Create Instant Leads


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