A Short Guide to Naming Your Business
Choosing an appealing name for your website is extremely important. It helps you create a lasting impression on your audience.
Entrepreneur magazine contributor Brad Flowers has published an article on how to name your business for wider success.
He says, “Every industry has a set of unwritten branding rules, or tendencies, that become codified over time. Sometimes they can become clichés. Most industries will have only a few types of names. This happens naturally: One company finds success, and the next company mimics them because it worked for the first. The next thing you know, it’s a rule, and no one remembers why it started. This applies to everything from how businesses are run to color choice and typography to their names. But let’s look at naming for now.
The name of my company, Bullhorn, is a good example. There are general naming trends in the branding agency world that have become unwritten rules. The first is to use a modifier with the word “brand,” like this:
- Moving Brands
- Interbrand
- FutureBrand
I chose these companies because they’re all large, successful agencies that do great work”.
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