11 Steps to Write Instagram Ad Copy That Converts
Instagram advertising can help you to reach millions of people online and promote your products and services.
Social Media Examiner contributor Anna Sonnenberg has published an article highlighting eleven useful steps to write Instagram ad copy that converts.
She says, “Do you want your Instagram ads to drive more clicks and sales? Are you struggling to differentiate your offer?
In this article, you’ll discover how to write Instagram ads that lead to conversions. You’ll also find examples to inspire you to create more effective campaigns.
#1: Consider Adjusting Your Copywriting Formula for Instagram Ads
Some copywriting formulas are considered classics for a reason: They’ve been successfully converting clients for decades (if not longer). For example, the Problem-Agitate-Solve (PAS) formula seamlessly highlights the customer’s concern, briefly amplifies the pain, and then hints at a solution.
In a short Instagram ad caption, it’s not always possible or necessary to agitate the issue. Instead, touching on your target audience’s struggles and then presenting a solution can prove just as effective”.
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