How to Upgrade to Google Analytics 4 [Guide]
Measure School’s Julian Juenemann has published a useful guide to called ‘How to Upgrade to Google Analytics 4’.
He says, “This guide will teach you how to set up Google Analytics 4 and if you should consider changing over to using that instead of Universal Analytics.
In this post, we’ll cover how to:
- Access a GA4 property that you might already have (App+Web)
- Use the GA4 Setup Assistant to link a new property to an existing one
- Create a new GA4 property from scratch
- Install GA4 on your website and start collecting data
So let’s dive in!
Why You Can’t “Upgrade” to Google Analytics 4
If you’re looking to “upgrade” your Universal Analytics property to a Google Analytics 4 property, then we need to clarify something first.
Google Analytics 4 is a completely different entity from Universal Analytics. You can’t turn a Universal Analytics property into a Google Analytics 4 property or “upgrade” to Google Analytics 4″.
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