Allie Bhutani of Spotlight Conductor has published a comprehensive guide titled ‘The SEO Content Creation Process’. It provides a nine-step path to create content for better SEO.

She says, “Changing the way your team approaches content creation can feel a bit daunting. But we’ve found when you bring together all key stakeholders from the beginning–including SEO–everyone works together better and creates an overall better product.

Take the following steps to establish a repeatable process for success.

Step 1: SEO Team Structure

It all starts with bringing your SEOs and designers into the fold from the beginning. Before even kicking off a project, it’s essential to define your team, establish each member’s contributions and determine who your key stakeholders are.

We recommend the following team structure to ensure all the appropriate perspectives are represented:

  • SEO experts provide keyword research and help you ideate with the customer’s voice, questions and needs top of mind. They provide insights for meta descriptions and H tags”.

The SEO Content Creation Process: A How to Guide

 

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