Blending PPC and SEO Strategies for Business Success
Portent contributor Timothy Johnson has published an article highlighting some useful tips to blend your PPC and SEO strategies for greater business success.
He says, “In this post, let’s dive a bit more into “how” SEO and PPC can work together for greater overall search success.
SEO + PPC = A More Successful Search StrategyThe list of opportunities you will find by having open lines of communication between PPC and SEO is going to vary depending on your business and site. But here are some ways we at Portent blend our strategies while respecting the need to approach each individually at the same time.
Keywords and Keyword Data
One of the biggest opportunities for growth when trying to bridge the gap between SEO efforts and PPC management is keyword and keyword data sharing. It’s difficult to truly understand where your attention and ad dollars will be best used without getting a clear picture of how a site is performing from an organic keyword perspective and a paid search query perspective collectively. One without the other will surface opportunities, but it is still only part of the SERP story”.
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.