Strategies to Create Engaging Podcasts and Audio Presentations
A well-planned copy can help you to create content that engages the target audience and brings out the desired output.
Brian Clark has shared four copywriting techniques for engaging podcasts and audio presentations.
He says, “Let’s look at outlining your audio presentation first before discussing the copywriting techniques that work as well for audio as they do for text.
Structuring your audio presentation
Structure is just as important in compelling audio copywriting as it is in an article or other written content.
The quickest way to lose a listener is to fail to achieve a coherent flow of the points you’re trying to make.
A detailed outline that guides you through the presentation and reminds you when to use your key engagement techniques (covered below) is absolutely imperative for most people to effectively present in audio”.
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