Your Guide to Digital Marketing
Digital marketing is the use of the Internet, mobile devices, social media, search engines, and other channels to reach consumers.
Business 2 Community contributor Gregory Reyes has shared an in-depth article on digital marketing.
He says, “Here are some types of digital marketing:
- Content Marketing
- Email Marketing
- Social Media Marketing
For the scope of this blog post, we’ll only talk about these 3 types of digital marketing since they’re the most common. Let’s start with Content Marketing.
Content Marketing Examples
Content marketing is a strategic approach on consistently creating valuable, user-focused content. Contrary to popular belief, it isn’t just about making blog posts or landing pages (though they do play a role). Successful Content Marketing is about knowing your audience and consistently delivering content that benefits them first, which will then ultimately benefit your business in the following ways:
- Increase website traffic
- Increase app downloads
- Educate users about your product
- Increase brand awareness and affinity”.
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