Are You Using These Content Marketing Channels?
To reach the maximum number of people online, you need to publish your content on a variety of platforms. By doing it, you can extend your reach to more web users.
Business 2 Community contributor Molly Ploe has shared a list of top five content marketing channels you should be using in 2021.
She says, “The following 5 are all excellent channels to consider incorporating into your content distribution strategy:
1. YouTube
Video marketing has risen in popularity every year, and now it’s more important than ever for businesses. In 2020, it was one of the fastest growing types of visual content marketing used, and about one-quarter of marketers said it helped them reach their marketing goals in 2019.
Video became the champion of communication—business or personal—and entertainment during the pandemic as more consumers utilize these technologies and tune into this captivating content format. Of the 24% of marketers who said they used video for the first time in 2020, nearly half said doing so was a necessity because of the pandemic.
But this section is titled “YouTube” – not video. I have a reason for this, and it’s only partly because the next section is “live video.”
YouTube can act as several different things for your brand”.
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