Eight Important Digital Marketing KPIs for Your Business
To create a successful digital marketing campaign, you need to emphasize the metrics known as key performance indicators (KPIs).
PPC Hero contributor Alyssa Anderson has published an article highlighting eight important Digital Marketing KPIs.
Anderson says, “Your business should be tracking the following eight digital marketing KPIs:
1. Inbound Link Building
The first step in achieving your digital marketing goals is to bring potential customers to your site to indicate their interest in your products and take appropriate actions. Through inbound link building, you can increase the number of inbound links to your web content from other websites. Whenever an outside source provides a link to your website, this serves as a signal to consumers that your content is reliable, trustworthy, and features useful information. Increasing your number of inbound links increases your website’s ranking on search engine pages related to particular keywords.
2. Impressions Served
An impression is defined as a single occurrence of a digital advertisement being presented online. The number of impressions represents the number of instances your advertisement displays to an audience of potential consumers”.
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