2020 brought us a ton of unexpected things. Let us end this year with a hope to see newer opportunities to move on.

ClickZ contributor Julia Stead has shared four key decisions that can help you to achieve marketing success in 2021.

She says, “It would be the understatement of the year to say 2020 didn’t turn out as expected for marketers. As we look toward 2021, most teams are trying to plan for success in a market landscape that they know will continue to shift.

My team analyzed how marketers invested their budgets in 2020, hoping to understand trends in how marketers were pivoting previous spend strategies to achieve success despite the obstacles.

Based on those insights, there are four areas marketers should focus on as they plan for organizational success in 2021: scenario planning, innovative advertising, customer marketing, and evaluating how to invest in brand and demand”.

Four key decisions for planning marketing success in 2021


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