The Google Ads team has announced the launch of new real-time bidding experiments for the advertisers.

Google is launching experiments that are intended to provide bidders with an opportunity to test and provide collaborative feedback on ads-privacy proposals.

The Google Ads blog team says, “We strongly encourage interested bidders to sign up and participate! Three new experiments made available today are described below.

Experiment #1: TURTLEDOVE simulation

The RTB protocols and infrastructure have been updated to enable a server-side simulation of Chrome’s TURTLEDOVE proposal, as described in the TURTLEDOVE simulation proposal. Bidders interested in participating can reference the TURTLEDOVE RTB Simulation API guide to learn more about the specific API and protocol changes associated with this experiment. Along with these changes, a new biddingFunctions resource for managing bidding functions that are used in the server-side simulation was added to the Real-time Bidding API”.

Announcing new Real-time Bidding experiments

Google Ads Blog

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