Google Analytics has been helping many businesses to improve their marketing initiatives by helping them interpret the impact of different marketing campaigns.

Portent’s Michael Wiegand has shared four ways to improve your data with Google Analytics 4.

He says, “In many ways, Google Analytics 4 (GA4) is a paradigm shift for the beloved and ubiquitous web analytics platform. Its event model is changing entirely, and there are a lot of technical details and jargon surrounding that move. But analytics and marketers want to know one thing:

What does it take to upgrade, and is upgrading worth the effort?

The short answer: Yes, it’s worth making the jump. We’ll walk you through doing that now before we give you the long answer (which is still yes, but with more details).

How Do You Set up GA4?

It’s really simple. Start by doing the following:

  1. Go to the Admin section in your Google Analytics account”.

Four Ways Google Analytics 4 Will Improve Your Data

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