Everything You Need to Know about Link Building
Link building is one of the most essential tactics that powers your digital marketing. By acquiring quality links, you can grow your website traffic and online sales.
MOZ contributor Russ Jones has published ‘The Link Building Webslog’ to help marketers discover the dynamics of link building.
He says, “My goal here is to give a realistic understanding of the monotonous slog that is white-hat, outreach-based link building. I happen to think that link building is a perfect counterexample to the “Pareto Principle”. Unlike the Pareto Principle, which states that 80% of the effect comes from 20% of the cause, I find that unless you put in 60-80% of the effort, you won’t see more than 20% of the potential effect. The payoff comes when you have outworked your competitors, and I promise you they are putting in more than 20%.
The goal of this “Webslog” is to document the weeks and months that go into a link building campaign, at least as far as how I go about the process”.
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