A/B testing or split testing is the practice of comparing two variants of the same web page to different visitors at the same time to find out which page drives more conversions.

VWO’s Astha Khandelwal has published an article highlighting 13 A/B testing tools for you business.

She says, “Besides VWO, we’ve also listed 12 additional paid and free A/B testing, split URL testing, and multivariate testing tools for you to choose from to improve customer experience, increase conversions, and for overall revenue gains. Let’s take a look:

Other 5 popular paid A/B testing tools

1. Optimizely

Optimizely stands amidst the industry’s top three A/B testing and conversion rate optimization platforms. With a comprehensive suite of CRO tools, it specifically and dedicatedly entertains enterprise-level customers who’re very serious about testing and personalization.

At the root, Optimizely majorly focuses on offering web experimentation and personalization services. However, you can use its capabilities and services to run experiments on mobile apps and messaging platforms, as well as optimize the entire customer experience across all touchpoints. With Optimizely’s web experimentation product, you can also simultaneously run multiple tests on the same page and be assured of accurate results”.

Top 13 A/B Testing Tools to Consider When Entering the Experimentation Arena

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