Quality and original content play an important role in getting your website listed in the search engine result pages. Duplicate content may harm your rankings.

SEMrush contributor Alex Buckingham-Bullock has shared SEO best practices to deal with duplicate content.

He says, “In this guide, I’ll look deeper into the causes of duplicate content, the best ways to avoid it, and how to make sure competitors can’t copy your content and claim that they are the original creator.

Pages created with duplicate content can result in several ramifications in Google Search results and, occasionally, even penalties. Most common duplicate content issues include:

  • The wrong version of pages showing in SERPs
  • Key pages unexpectedly not performing well in SERPs or experiencing indexing problems”.

Duplicate Content: SEO Best Practices to Avoid it

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