Three Tips to Improve Facebook Ad Targeting to New Audiences
With well-designed Facebook ads, you can continue to reach more audience and generate more sales. Social Media Examiner’s Tara Zikar has shared three useful strategies to improve your Facebook Ad Targeting to new audiences.
She says, “Want to expand your Facebook ad targeting to more qualified audiences? Wondering how to build effective Facebook audiences that deliver results?
#1: Create 6 Warm Facebook Advertising Audiences
The first audience category we’re going to talk about is warm audiences. These will be some of your best audiences on Facebook because they’re people who are already familiar with your brand and business. It’s a good thing to continue to show up in the news feed of your warm audiences because the more they see you, the more trust and rapport you build with them.
Some of your best warm audiences on Facebook are your email list, website traffic, video views, ad engagement, Facebook page engagement, and even Instagram profile engagement”.
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