An effective SEO strategy can help you to get more visitors and turn your website into a profit-making machine. The search algorithm also considers your site navigation in the process of optimization.

Botify contributor Petra Kis-Herczegh has published an article highlighting some useful ways to creating an SEO-friendly website navigation.

She says, “Your website navigation is one of the primary ways that search engine crawlers find and crawl your content. A well-structured navigation can help search engines understand which pages are most important and can help shape page authority. Conversely, an incomplete or overly crowded website navigation can make it harder for crawlers to find important pages, or dilute link equity. In the below examples we will look at three different website structures and their impact on internal linking.

Website A ✔

This is a large e-commerce website with a well-organized website navigation, where the important pages sit 1 or 2 clicks away from the homepage and most of the internal ‘link juice’ is supporting these strategic sections”.

How to Create an SEO- Friendly Website Navigation: Considerations, Navigation Types, and Pro Tips

Botify

Sharing is caring