How to Create and Serve Accessible Content
To make your content accessible to the audience, you need to reduce basic barriers to comprehension, such as providing alternative text for images, which enables the audience to understand your message quickly.
Content Marketing Institute’s Melissa Eggleston has shared a comprehensive article on serving accessible content to your audience.
She says, “Though you care fervently about your content, it may occupy only a small (hopefully important) moment in the busy lives of others. Here are some ways to make those moments matter for more people.
Lower your expectations
I’ve conducted or watched hundreds of usability tests in my career, asking participants to perform tasks on a website, app, or other digital system. It’s stunning how much people miss, skip, and/or ignore even when I’m paying them to complete the tasks while our team watches. Increasingly, audiences’ attention seems scattered even when they focus.
Use the inverted pyramid style of writing to get important ideas first in your copy. Choose easily understood graphics. Produce short, to-the-point videos“.
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