How to Improve SEO with Existing Content
Your content plays an important role in improving your SEO performance. You can utilize the same content in different ways.
MOZ contributor Liam Barnes has shared some useful tips on improving your SEO performance with existing content.
Barnes says, “Once you write out your content, how do you ensure that people read it?
Like any other content strategy, make sure that the process of planning, creating, and executing is written down (most likely digitally in a spreadsheet or tracking tool) and followed.
Let’s break down how to get the most out of your content.
1. Grab attention with your topic
Sometimes, content ideation can be the most challenging part of the process. Depending on the purpose of your content, there are various starting points.
For example, if you’re writing a top-of-funnel blog article where the goal is to drive high amounts of organic traffic, start by performing keyword research to craft your topic. Why? You need to understand what your audience searches for and how to ensure you’re in the mix of search results”.