Five Ways to Segment Leads Using Interactive Content
Lead segmentation is the process of categorizing leads on the basis of different parameters like demographics, industry, geographical location, etc.
Jeff Bullas has shared five ways to segment your leads using interactive content.
He says, “Every company should segment their leads. They can be segmented based on different parameters, depending on what is most suitable for the company. Let’s see how interactive content can help you with this.
1. Consumer utility
As a business, the primary motivation should be to provide your consumers with value. But as much as you’d like to, you cannot be useful to every person out there. This is why it’s important to segment leads on the basis of how closely you can fulfill their needs.
You can use interactive content to ascertain exactly what your leads’ needs are. Interactive content types like quizzes are a great way of finding out the relevant information”.
How to Improve Lead Scoring and Lead Segmentation With Interactive Content
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