Google Analytics is one of the most popular digital analytics software. It allows you to analyze in-depth detail about the visitors on your website and offers insights that can help you to shape the success strategy of your business.

Social Media Examiner has published a new video ‘How to Analyze Site Visitor Engagement With Google Analytics Reports’ to help you improve your productivity with Google Analytics.

The SME team says, “Do the people you send to your website find what they’re looking for? Looking for insights to improve the customer journey?

Measurement marketing expert Chris Mercer shares three Google Analytics reports that show how people engage with your website.

You’ll discover how to use Bounce Rate, Pages per Session, and Average Session Duration metrics to analyze your website visitor engagement by traffic source, landing page, and device category.

You’ll also learn how to reveal which audience segments spend more time on your website, and find opportunities to adjust what visitors see when they first land on your site”.

Watch the video here.

Social Media Examiner

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