Your Guide to Inbound Marketing Vs. Outbound Marketing
Chris Leach, Forbes Councils Member has published ‘The 2020 Guide To Inbound Marketing Versus Outbound Marketing’.
In his article, Chris has highlighted the Advantages of Inbound Marketing Versus Outbound Marketing.
He says, “Inbound marketing strategies work smarter to align with how customers want to be treated. They conform to the different stages of the buyer’s journey so that you can better understand how to engage with each lead and build stronger, lasting relationships with them. This is only one of the advantages that inbound marketing offers that outbound strategies do not. What else differentiates the two methodologies?
1. The Flywheel Versus The Marketing Funnel
The flywheel paradigm puts customers at the center of your efforts and focuses on improving the customer experience to accelerate the growth of your business.
The marketing funnel is a structure for generating leads and moving them through the sales cycle. It has been used alongside outbound marketing strategies for many years. However, its linear archetype does not take into consideration the way in which consumers shop today”.
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