Four Strategies to Improve Your Email Marketing Performance
According to Statista research, in 2020, more than 306 billion emails are sent and received each day. By employing effective email marketing strategies, you can continue to thrive in your email marketing performance.
Entrepreneur magazine contributor Liviu Tanase has shared four strategies to strengthen your email marketing.
Tanase says, “Let’s take a look at four things you should consider changing in the way you use email for marketing.
1. Prune your lists more often
If you used to clean your email lists of bad contacts every quarter, email hygiene involves more initiative right now. Think about the massive loss of jobs across almost all continents and industries. In the U.S., the unemployment rate is 11.1 percent. Although that’s a decline compared to March and April, millions of business-to-business (B2B) email addresses are now invalid.
“We’ve gotten feedback from customers that many of their B2B email addresses are bouncing,” ZeroBounce COO Brian Minick told me. No surprise there. Many businesses have had to reduce their staff or shut down permanently”.
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