Optimizing Your Content for Questions
Continuous algorithm updates bring new changes to the way Google search treats your content. By optimizing different content formats, you can continue to get more traffic.
Yoast contributor Fleur Heesen has published an article on whether you should optimize your content for questions.
Heesen says, “So, as we’ve seen, Google is getting a lot better at understanding questions. And they’re not only looking for answers to questions, but also for questions to answer, so they can help their users find what they’re looking for.
To make that happen, Google wants you to write natural, user-friendly copy. They want you to write with your readers in mind, not with Google in mind. In other words, they want you to optimize for questions people would naturally ask, not for keyword-ese questions. And if you do, this allows for increased organic search visibility, for example in featured snippets, answer boxes, and “People also ask” sections.
But that’s not the only reason why it’s good practice to optimize for questions. Research shows that questions are super engaging. They trigger something in your brain: after reading or hearing a question, you literally can’t think of anything else. The human brain can only think about one idea at a time. So when people see your question on your site or in the search results, they are forced to consider that question. And that can be quite a powerful tool”.