Your social media marketing process requires continuous monitoring and improvement. By identifying and monitoring important  social media metrics, you can drive desired results.

FALCON’s Veena Ramakrishnan has shared five essential social media metrics that you need to measure.

Ramakrishnan says, “In this article, we’ll go over the 5 essential metrics that you should track to make sure your social media marketing strategies are effective. Read on to find what they are.

1. Average Engagement Rate

It’s important that you know how many people are reacting to the content you post on social and to do that, you need to track the engagement metrics. By tracking the engagement metrics, you will be able to identify which content type drives more engagement and which don’t.

To say something meaningful about how many people like, share, or comment on your posts on average, you need to track your Average Engagement Rate. Use this as a benchmark for your next few social posts to determine whether you’ve hit home with your target audience, or if you need to tweak your content for next time”.

5 Essential Social Media Metrics You Should be Measuring Right Now


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