Positive customer reviews are always welcome, of course. But both they and negative reviews enable businesses to understand what they are doing right and where they need to improve. With customer feedback you can bring improvement in your products and services.

Search Engine Watch contributor Maria Kazakova has shared four ways to get customer feedback and use it as a driving force to grow your business.

Kazakova says, “Leaving reviews takes time, so normally users don’t rush to your contact us page or review platforms unless they had a remarkably positive or exceptionally poor experience. Our task as a business is to provide users with opportunities to easily share their feedback across different channels. This is how we do it at SE Ranking.

1. On-site communication

We have a live chat widget on our website, where users can ask their questions and get assistance at any time. The chat is available for both our website visitors and customers with the only difference: our clients are asked to rate their experience on a three-point scale when the chat ends. Then our customer success team works with every feedback approaching both happy and disappointed clients.

When the feedback is negative, our agents’ task is to figure out what went wrong and how we can solve the problem. If the client is happy, we ask them to review our product on a third-party platform”.

How to turn your customer feedback into a driving force for your product

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