This CMI Audit Will Help You Assess Content for COVID-19
Content Marketing Institute‘s Jodi Harris has published a quick audit to help you see if your content passes a COVID-19 exam.
Harris says, “A million little content details perfectly acceptable in December might feel passé, awkward, or downright irresponsible today. While some concepts might bounce back, others might not. With no way to tell exactly where the dividing line might fall, aim to keep your brand’s content firmly grounded in the here and now.
That process first looks for the warning signs of situational tone-deafness. These might include:
- Dismissive remarks or snarky statements making light of the issue’s severity: A pandemic is no laughing matter. While we could all use a little levity these days, leave the glib or comedic takes to professional entertainers and focus on creating content that your audience will find universally relatable, desirable, and worthwhile”.
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