Your content gives you the power to win more customers. During the unexpected situations like coronavirus outbreak you need a content marketing strategy that helps you to stay connected with your audience.

State of Digital contributor Helen Brooks has shared three content marketing tips to following during the COVID-19 pandemic.

Brooks says, “From new algorithms to legislative updates, there’s no denying that digital marketing is a fast-paced industry. Navigating these turbulent, unending waves of change is a challenge for all marketers, but especially for content creators. Content marketing is expensive and hard to measure, making it a risk for any brand, at any point. It’s a challenge to say the least.

So, how can you make your content fight for survival in an ever-changing world? This article offers three key considerations that can help content marketers make a lasting impact with their output.

1. Know your audience and market to them

The function of content marketing is to create a relationship between a brand and its audiences; to produce content that reflects the interests of the audience and the values of the brand. As such, the more understanding you have of your audience, the more likely it will be that you create content that resonates”.

3 survival tips for content marketing in an unpredictable landscape

State of Digital

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