Your website’s meta tags tell search engine crawlers what your site is about. These tags play a critical role in indexing your site pages.

Jaan Kanellis has published a comprehensive guide on how to use meta tags for better SEO performance. The guide is called ‘Plain-English Guide to Meta Tags & SEO’.

Kanellis says, “Meta tags are useful from an SEO perspective since they allow search engines to more easily categorize your web page’s content. There are several types of meta tags and their attributes, and how you use them will depend on your strategy.

Meta Tags Example

Examples of meta tags include canonical tags, meta content type, robot meta tags, meta descriptions, and title tags. You might use a canonical tag to tell search engines which page is the ‘master’ one. Alternatively, you might use robot meta tags to ensure search engines don’t index a page you don’t want on the SERP’s, like a search results page on your site.

Let’s dive into some of these now.

1. Canonical Tags

If you have a single page with multiple URLs, or different pages with similar content (such as a page with a mobile and desktop version), search engines see these pages as duplicate versions of the same page”.

The Plain-English Guide to Meta Tags & SEO

Jaan Kanellis’ Blog

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