A Short Guide to Facebook Shopping Campaigns
Facebook has converted its Dynamic Product Ads feature into Facebook Shopping Campaigns. The Shopping Campaigns help the advertisers to promote their products and services using a dynamic product feed.
Seer Interactive’s Jenny Stiles has shared a short guide to help you understand and use Facebook Shopping Campaigns.
Stiles says, “Facebook Shopping Campaigns, formally known as Dynamic Product Ads, allow advertisers to retarget audiences or appeal to prospective audiences using a dynamic product feed. who have looked at products and added them to cart with images of the products in their feed. Dynamic Product Ads can also be used to target prospective audiences who have shown an interest in similar products.
Dynamic Product Ads offer advertisers the ability to retarget people based on if they have viewed a product, added a product to cart, or recently purchased. If the advertiser would like to retarget past purchasers, there is the possibility to up-sell or cross-sell products based on the previous products purchased.
To find this campaign & targeting option, go to “create campaign”, select “catalog sales”, then go to the ad set level to find the audience opportunities”.
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