According to Google, an attribution model is a set of rules a business follows for determining where to give credit for conversions and revenue. With an SEO attribution model businesses can focus on the most essential elements for achieving higher search engine ranking.

Search Engine Land’s Barry Schwartz has published a new video ‘SEO Attribution and Reputation Management’ with Tony Wright.

Schwartz says, “In our conversation we talked about two topics, SEO attribution and online reputation management. He said when it comes to SEO attribution it is important to understand where your traffic is sourced from so you can leverage that data to get more advertising budget for your SEO team. With online reputation management, he said it is often easier just to reach out to those who are upset with you than try to outrank them”.

Video: Tony Wright on SEO attribution and reputation management

Search Engine Land

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