Facebook advertising gives you an opportunity to reach a large pool of social media audience for promoting your products and services. Well-designed ad campaigns can play an important role in growing your business.

Vertical Leap’s Callum Coard has published a detailed guide to advertising on Facebook.

Coard says, “We’ve written a blog post on this exact topic, explaining three key reasons why you should advertise on Facebook.

  1. People tell Facebook everything: The amount of data people submit to Facebook is staggering. This is crucial to the network’s success – and the advertisers who use it.
  2. Facebook’s targeting options are immense: Even in 2020, Facebook (and Instagram) still have the best targeting options in the business – by far – and this allows you to pinpoint relevant audiences with unrivalled accuracy.
  3. The rise of social commerce: The divide between social networking and eCommerce is closing, with innovations from Facebook and Instagram.

In the intro of this article, we touched on one of the most obvious reasons to advertise on Facebook: its massive user base. However, the diversity of Facebook’s user base is also important as this is what gives advertisers access to the target audiences they need”.

How to advertise on Facebook

Vertical Leap

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