Strategies to Create Winning Content
When it comes to content creation, you need to keep in mind elements like SEO, audience interests etc. By addressing these two wisely, you can have more people visiting your websites.
Koozai contributor Stacey Parsons has shared nine ways to help you in creating content that helps you to get more prospects and customers.
Parsons says, “lready aware of how awesome content marketing is? That’s what we like to hear! So, without any further ado, here are our top 9 tips to help you create a kick-ass content strategy that will get results for your business…
1. Set your goals
This may seem like an obvious one, but it’s important to make sure you’ve set some goals, so you’ve got something to measure against after the content is live. You might want to see website visits increase by a certain percentage, increased time or engagement on your site, or you might want to use your content to drive higher conversions; once you’ve set out some goals you’ll also want to identify when you want to see those results by.
Tip: It’s important to be realistic. You’re not going to increase web traffic by 50% overnight. When it comes to content, it needs to be nurtured, but if done correctly and with thought behind it, you will see results”.
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