Search Engine Journal’s Matt Southern has shared some useful tips shared by Google’s John Muller on optimizing images for search results.

Southern says, “In the latest installment of the Ask Google Webmasters video series, John Mueller goes over a series of tips on optimizing images for search results.

Before going over the technical details of image optimization, Mueller asks site owners to take a step back and look at the bigger picture. Don’t optimize images just for the sake of optimizing them.

Mueller recommends starting off with a plan. Consider how you want to be found in image search results and the types of queries people might use in order to find you that way”.

Google’s John Mueller on Optimizing Images for Search Results

Search Engine Journal

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